Defining Your Website’s Purpose
Think of your website as an employee—one that’s available 24/7. What job do you want it to do? Here are some common goals:
- Generate Leads: Capture visitor details through contact forms or email sign-ups.
- Sell Products or Services: Set up an online shop or booking system.
- Build Authority: Share valuable content like blogs, case studies, or testimonials.
- Provide Information: Answer customer questions and showcase what you offer.
- Grow an Audience: Use SEO, social media integration, and email marketing to build a following.
Matching Your Goals with Website Features
Once you’re clear on your goals, it’s time to align them with the right features:
- Lead Generation: Add clear call-to-action buttons and lead capture forms.
- E-commerce: Set up an easy-to-use online store.
- Content Marketing: Start a blog and optimise it for search engines.
- Customer Support: Include FAQs, chatbots, or contact forms.
- Community Building: Integrate social media and email marketing tools.
Making Your Website Work for You
Don’t just create a website and forget about it—monitor its performance and make improvements. Regular updates, SEO tweaks, and fresh content can keep your site working efficiently for your business.
Need help defining your website goals? EdITCon can guide you through the process, whether you’re building your first site or refining an existing one. Plus, our Website in a Week course can help you get your site up and running quickly!
