How I Get a New Client Started with Blogging

Blogging is one of the most effective ways to build an online presence, establish credibility, and attract potential customers. At EdITCon, we take a structured approach to helping clients get started with blogging. Here’s how we do it step by step.

1. Start with Keyword Research

Before we write a single word, we begin with keyword research. The goal is to identify what potential customers are searching for and how we can position our client’s blog to answer those questions.

  • We use keyword research tools to find relevant search terms.
  • We focus on long-tail keywords to attract highly targeted traffic.
  • We ensure keywords align with the client’s business goals.

By taking this approach, we help clients create content that attracts the right audience.

2. Define the Brand Voice with Voice Creation GPT

Every business has a unique personality, and their blog should reflect that. To ensure consistency, we use the Voice Creation GPT. This tool helps define:

  • The tone and style of the blog.
  • How the brand should communicate with its audience.
  • Key phrases and wording that maintain authenticity.

Think of this as setting the foundation for all future blog posts to maintain a clear and recognisable brand voice.

3. Craft Engaging and Valuable Blog Posts

Once we have the right keywords and a strong brand voice, we move on to writing the blog posts. Here’s our approach:

  • Create attention-grabbing headlines.
  • Write in a conversational and engaging tone.
  • Break up text with subheadings, bullet points, and images.
  • Provide actionable insights that offer real value to the reader.

Our focus is always on making complex topics simple and useful for the audience.

4. Final Checks with Happy Post Checker GPT

Before publishing, we ensure every blog post is polished and optimised. We use the Happy Post Checker GPT to review:

  • Grammar and spelling.
  • Readability and flow.
  • SEO optimisation, ensuring keywords are used effectively.

This final step guarantees that the post is ready to attract and engage readers.

5. Publish and Promote

Once everything is in place, we publish the blog post and share it across relevant platforms. Promotion strategies include:

  • Sharing on social media.
  • Sending it to the client’s email list.
  • Repurposing content into other formats like videos or social media snippets.

Blogging isn’t just about writing—it’s about getting the right eyes on the content.

Get Started with Blogging Today

If you’re ready to build your online presence through blogging, we can help! Whether you need keyword research, brand voice development, or final checks with AI tools, EdITCon has you covered.

Want to learn more? Check out our Blogging for Business course to get started with expert guidance.

You’ve got this!

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